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February 13, 2004

Google isn't the government (yet) so they can do this

Google bans environmental group's ads from site
MICHAEL LIEDTKE, AP Business Writer
Thursday, February 12, 2004
©2004 Associated Press

(02-12) 17:53 PST SAN FRANCISCO (AP) --

Online search engine leader Google has banned the ads of an environmental group protesting a major cruise line's sewage treatment methods, casting a spotlight on the editorial policies that control the popular Web site's lucrative marketing program.

Washington D.C.-based Oceana said Google dropped the text-based ads displayed in shaded boxes along the right side of its Web page because they were critical of Royal Caribbean Cruise Lines.

Oceana believes Royal Caribbean pollutes the oceans by improperly treating the sewage on its ships and hoped to publicize its complaints by paying to have its ads appear when terms like "cruise vacation" and "cruise ship" were entered into Google's search engine.

The ad, which said "Help us protect the world's oceans," appeared briefly last week before Google pulled it from its page.

When Oceana challenged the ban, Mountain View-based Google responded with an e-mail advising the group that it doesn't accept ads with "language that advocates against Royal Caribbean."

Oceana's ad didn't mention Royal Caribbean directly, but the link directed Google visitors to a Web page critical of the Miami-based cruise line

Posted by P6 at February 13, 2004 09:52 AM
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