THE FEAR PRESIDENT
Sat Feb 14, 8:02 PM ET

By Cynthia Tucker

By the time NBC's Tim Russert finished interviewing President Bush (news - web sites) last Sunday, viewers were either frightened or flabbergasted or both.

Frightened because Bush -- announcing himself a "war president" -- used variations of the words "war," "terror," "kill" and "danger" more than 70 times in an interview that lasted less than an hour. It prompted memories of Cold War school drills and hiding beneath the desk.

Flabbergasted because you may have thought you had been mysteriously transported into an episode of "The Outer Limits." Was it Dec. 8, 1941? Or April 18, 1961, the day after the disastrous Bay of Pigs invasion? Perhaps Sept. 12, 2001?

Actually, President Bush wants you emotionally stuck in the horrible aftermath of the terrorist attacks on New York and Washington. The weeks following the atrocities saw the president transformed into a forceful commander-in-chief and brought him sky-high approval ratings. With his ratings now down to about 50 percent, he'd love to flytrap American voters in a 9/11 mindset until November -- which, he thinks, would ensure his re-election.

But the strategy won't work. The president's fear-mongering merely created a strange discordance, since most Americans don't consider the war on terror the most important issue facing the country. A January poll by the Pew Center showed that only 37 percent view defense and security as the nation's most pressing concern. Thirty-five percent list the economy, while nearly 20 percent list other domestic issues as the most important. (The rest chose other issues or none.)

Barring another attack on U.S. soil, the presidential election won't be won or lost on the war on terror. Bush beats the war drum too late; for the past two years, he has spent precious little time enlisting the average American in the war effort.

Wars, after all, demand broad sacrifice; but the president has been reluctant to call upon an America coddled by affluenza to make any sacrifices. Indeed, a few weeks after the 9/11 attacks, the president suggested patriotic Americans return to their routines -- starting with a trip to the nearest shopping mall.