Some Christians See 'Passion' as Evangelism Tool
By LAURIE GOODSTEIN

For years it was an article of faith for many Christians that the most powerful vehicle for bringing nonbelievers to Jesus was a Billy Graham crusade.

Now, they expect it will be a Mel Gibson movie.

Three weeks before the release of "The Passion of the Christ," a graphic portrayal of the torture and crucifixion of Jesus, Christians nationwide are busy preparing to use it in an immense grass-roots evangelistic campaign.

Mr. Gibson, who produced, directed and largely financed the film, has tried to stoke their enthusiasm by screening it the past two months for at least 10,000 pastors and leaders of Christian ministries and media. Many emerged proclaiming it a searing, life-changing experience.

Now those leaders are buying blocks of tickets, encouraging church members to invite their "unsaved" friends and co-workers and producing television commercials that start with scenes from the movie and finish with a pitch for their churches.

"I don't know of anything since the Billy Graham crusades that has had the potential of touching so many lives," said Morris H. Chapman, president of the executive committee of the Southern Baptist Convention, the nation's largest Protestant denomination. "It's like the Lord somehow laid in our lap something that could be a great catalyst for spiritual awakening in this nation."

The movie opens on Ash Wednesday, Feb. 25, and Christian groups are already distributing merchandise to capitalize on the moment. There are lapel pins in Aramaic, the language of much of the film, and "witnessing cards" to give those who ask about the pin; door hangers for the neighbors; one million tracts asking moviegoers to "Take a moment right now and say a prayer like this," and a CD-ROM for teenagers that features a downloadable picture of a nine-inch nail like those that pinned Jesus to the cross.

Although Mr. Gibson is Roman Catholic and the movie is replete with Catholic touches, like the Stations of the Cross and the centrality of Mary, influential Pentecostal and evangelical leaders have embraced it anyway, seeing its value as a tool in evangelism. Evangelical Christians account for 30 percent to 40 percent of the American population, and many of them have recently been hearing their leaders declare that the nation is primed for a return of the ecstatic Great Awakenings that moved Americans in the 18th and 19th centuries to convert to Christianity in droves.