Prometheus 6   

$elling the Myth of Bla�k Male Violen�e, Long Past Its Expiration Date
Keepin' It Unreal
by Ta-Nehisi Coates
June 4 - 10, 2003

The promotion of 50 Cent from bootleg king to god of the streets was PR genius. His handlers have played the angle magnificently. The attempts on his life come up repeatedly in interviews, and 50 is happy to provide embellishment. Even critics have bought into the mystique�review after review of 50's Get Rich or Die Tryin' cites his battle scars as evidence of his true-to-life depiction of the streets. On the cover of Rolling Stone, he posed with his back to the camera, exposing one of his wounds. Who knew nine bullet holes could be such a boon?

Now the banners are unfurling: "2003: the year hip-hop returned to the streets." …

… But not much more. At its core the hubbub around Get Rich and the return of gangsta rap is crack-era nostalgia taken to the extreme. Imagine�articulate young black men pining for the heyday of black-on-black crime.

… White America has always had a perverse fascination with the idea of black males as violent and sexually insatiable animals. A prime source of racism's emotional energy was an obsession with protecting white women from black brutes. Since the days of Birth of a Nation up through Native Son and now with gangsta rap, whites have always been loyal patrons of such imagery, drawn to the visceral fear factor and antisocial fantasies generated by black men. Less appreciated is the extent to which African Americans have bought into this idea. At least since the era of blaxploitation, the African American male has taken pride in his depiction as the quintessential man in the black hat. It is a desperate gambit by a group deprived of real power�even on our worst days, we can still scare the shit of white suburbanites.

"These are corporate-made images," says Kelley. "It's not that the image is new, it's an image that always sold, this idea of a dominant black man�they are violent, they are out of control. But we've established that a lot of these narratives are just made up from Italian gangster movies."