Do not make the mistake of thinking that because my conclusion is the same as another person's that my reasoning is the same
It is an unlovely fact, but a fact nonetheless. The surest way to win a presidential election is to successfully scare the bejesus out of the voters about what will happen if the opponent becomes, or remains, president of the United States. Not a pleasant thing for Democrats, who like to be nice, to have to ponder. Fortunately for the squeamish, they will simply be telling the truth. George W. Bush is scary. Going negative against him, early, even right out of the box, might be not just a winning strategy. It will also be the patriotic thing to do. Just ask Rand Beers.
I fantasize about the Democratic nominee kicking off his campaign with a TV spot like this:
Picture a man standing in an office, handsome, serious. It is Rand Beers, a former top Bush administration counterterrorism expert, looking into the camera and telling America the exact same words he told The Washington Post this past June when he resigned from his job with the National Security Council and joined the John Kerry presidential campaign: "The administration wasn't matching its deeds to its words in the war on terrorism. They're making us less secure, not more secure." (The words appear along the bottom of the screen, for emphasis: They're making us less secure, not more secure.)
Perhaps at this point a shot might home in on a document—the oath of office he keeps framed upon his wall. Then he might say something like: I served under presidents Ronald Reagan, Clinton, and George H.W. Bush. But what I saw under this president made me do something I never thought I would do: quit the government service.
Cue close-up: steely eyes.
Stirring music.
I decided this past June that the best way to keep my pledge to help secure my nation was to work full-time for the defeat of this president.
Is that too wordy? I don't know. I've never written a television commercial before. I suspect that this one might work, though, even if General Wesley Clark isn't the Democratic nominee.