A New Screen Test for Imax: It's the Bible vs. the Volcano
By CORNELIA DEAN
The fight over evolution has reached the big, big screen.
Several Imax theaters, including some in science museums, are refusing to show movies that mention the subject - or the Big Bang or the geology of the earth - fearing protests from people who object to films that contradict biblical descriptions of the origin of Earth and its creatures.
The number of theaters rejecting such films is small, people in the industry say - perhaps a dozen or fewer, most in the South. But because only a few dozen Imax theaters routinely show science documentaries, the decisions of a few can have a big impact on a film's bottom line - or a producer's decision to make a documentary in the first place.
People who follow trends at commercial and institutional Imax theaters say that in recent years, religious controversy has adversely affected the distribution of a number of films, including "Cosmic Voyage," which depicts the universe in dimensions running from the scale of subatomic particles to clusters of galaxies; "Galápagos," about the islands where Darwin theorized about evolution; and "Volcanoes of the Deep Sea," an underwater epic about the bizarre creatures that flourish in the hot, sulfurous emanations from vents in the ocean floor.
"Volcanoes," released in 2003 and sponsored in part by the National Science Foundation and Rutgers University, has been turned down at about a dozen science centers, mostly in the South, said Dr. Richard Lutz, the Rutgers oceanographer who was chief scientist for the film. He said theater officials rejected the film because of its brief references to evolution, in particular to the possibility that life on Earth originated at the undersea vents.
Carol Murray, director of marketing for the Fort Worth Museum of Science and History, said the museum decided not to offer the movie after showing it to a sample audience, a practice often followed by managers of Imax theaters. Ms. Murray said 137 people participated in the survey, and while some thought it was well done, "some people said it was blasphemous."