LatinoPundit points to an article on the dispute between those Hispanic folks who prefer to be called "Latino" and those Latino folks who prefer to be called "Hispanic."
And where does "Chicano" fit into all this?
I have to admit, as an Colored/African/Negro/Black/Afr(ican-or-o)-American/Nubian/Afrikan/Nigga I can only look on with bemusement and offer this advice:
It's only as deep as you let it be.