Prometheus 6

That Was Then, This is Now
Wednesday, February 25, 2004
By Dawn Anfuso, Editor

Media Metrix celebrates its eighth anniversary with a comparison of top sites in January 1996 and January 2004. Hint: Think consolidation.

	Ranking of Top Web Sites* January 1996 U.S. Home Audience Source: Media Metrix   Ranking of Top 50 Online Properties January 2004 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix Rank   Audience Reach   Rank   Home Only All Locations   Total Internet Population 115 million (100%)     Total Internet Population 100% 134,227 100% 152,443 1 Aol.com 41%   1 Yahoo! Sites 67.1% 90,129 72.7% 110,120 2 Webcrawler.com 33%   2 MSN-Microsoft Sites 66.4% 89,133 71.6% 109,059 3 Netscape.com 31%   3 Time Warner Network 64.3% 86,284 70.8% 107,081 4 Yahoo.com 29%   4 Ebay 41.6% 55,859 47.6% 58,283 5 Infoseek.com 21%   5 Google Sites 34.5% 46,275 39.7% 55,102 6 Prodigy.com 18%   6 Terra Lycos 24.5% 32,841 31.7% 52,163 7 Compuserve.com 14%   7 About/Primedia 21.5% 28,917 27.1% 52,108 8 Umich.edu 10%   8 Amazon Sites 19.6% 26,278 25.0% 40,975 9 Primenet.com 9%   9 Viacom Online 13.9% 18,619 17.4% 37,130 10 Well.com 9%   10 Weather Channel, The 13.2% 17,765 16.2% 31,501