Hitting them where they live
Want free tickets for Beyonce? Alicia? Just take this HIV test . . .
Program focuses on high-risk groups like young blacks
Lynette Clemetson, New York Times
Sunday, March 14, 2004
©2004 San Francisco Chronicle
Fort Lauderdale, Fla. -- Nicole and Chalome Bergan had given up any hope of attending the hottest concert around, a show featuring Grammy winners Beyonce, Alicia Keys and Missy Elliott. But five hours before the concert began on Friday night, the sisters learned that they were getting in. Free.
All they had to do was brush a salty cotton swab around in their mouths and answer some very personal questions about sex.
The sisters were winners in a program called Rhythms for Health, which doles out concert tickets to fans willing to be tested for HIV. The testing, being conducted along with the Ladies First tour in 14 cities in the next month, is one of several programs nationwide that are taking HIV testing to places like amusement parks, church parking lots and neighborhood fairs to reach people who might not otherwise be tested.
"We're strongly encouraging people to think very creatively about outreach," said Dr. Robert Janssen, the director of the Divisions of HIV/AIDS Prevention at the Centers for Disease Control and Prevention. "It's a real opportunity to get to people who may be at high risk and not know they are infected."
Organizers of the promotion believe that linking testing to the Ladies First concerts -- shows that are heavy on girl power and that draw young, predominantly black hip-hop fans -- is a sure way to reach a few major at- risk groups.
Though blacks make up only 12 percent of the U.S. population, they make up roughly 54 percent of all HIV/AIDS cases, a recent study by the disease centers showed. And blacks account for 72 percent of all HIV/AIDS cases among women. In a separate agency study of teenagers infected with AIDS, roughly 51 percent were black.
To reduce the numbers, the Black AIDS Institute, a national education organization and sponsor of Rhythms for Health, in the last year has offered HIV screening at Six Flags amusement park in Dallas and conducted HIV testing at the annual conventions of the National Urban League, the National Association for the Advancement of Colored People and the Southern Christian Leadership Conference.