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Yahoo Launches Soul-Search Engine
SUNNYVALE, CA—Hoping it will push them to the top of an increasingly competitive market, Internet portal Yahoo has added soul-search capabilities to its expanding line of search tools, company executives announced Monday.
"Capable of navigating the billions of thoughts, experiences, and emotions that make up the human psyche, the new Yahoo soul-search engine helps users find what's deep inside them quickly and easily," Yahoo CEO Terry Semel said. "All those long, difficult nights of pondering your place in this world are a thing of the past."
Yahoo's main competitor recently introduced two new advanced search functions: Google Local, which highlights search results from a specific geographic area, and Google Personalized Search, which allows users to create a profile of their interests to influence search results. But Semel called Yahoo's new search function "vastly more precise."
"As the amount of information on the web increases, individuals want a search engine to provide them with results that are personally meaningful," Semel said. "Enter the Yahoo Soul Search—a powerful new tool that reveals what's deep inside your heart, using the user-friendly interface already familiar to Yahoo fans."
In the past, a soul search was a labor-intensive and time-consuming process, Semel said.
"A soul search often required backpacking trips across Europe, disastrous long-term relationships with incompatible lovers, and years of expensive therapy," Semel said. "Worse, the search process often included depression, lowered self-worth, and intense doubt."
Semel called the old way of seeking clarity "a logistical nightmare."
"Each question you asked yourself seemed to have a thousand possible answers," Semel said. "That's why we designed a way to order returns by relevance and separate them into categories like 'religion' and 'sexuality.' After using the Yahoo soul-search engine, conducting the self-examination process without a computer will seem as ridiculous as doing accounting in old-fashioned ledger books."
