Unfortunately some of the best minds we have really DO go into marketing
I'm about to waste an incredible amount of time at The Cannes Lions International Advertising Festival web site because of this commercial/short film from Canada.
Then there's this anti-tobacco thing, from Brazil. It says:
These warnings on cigarette packets make it easier for the public to understand that arsenic, formalin and other substances, damage health. This comparison makes this challenge more simple.
ON THE CIGARETTE PACKS! Man…