Is there such a thing as meaningful advertising?
One of the Most Prominent African-American Public Relations Professionals Targets Hispanic Consumers
BLH Consulting, Inc. Launches Hispanic Marketing Specialty
ATLANTA, GA--(HISPANIC PR WIRE)--Jan. 20, 2004--Betsy Helgager, through her public relations and marketing communications firm, BLH Consulting, Inc., announced today the formation of the company’s Hispanic specialty that is dedicated to creating meaningful programs towards Hispanic consumers in the United States. Alejandra Cádiz-Gómez leaves Ketchum Inc. and joins BLH with more than 8 years of public relations and marketing experience toward the U.S. Hispanic and Latin American consumers. In addition to implementing media relations and holistic communications strategies, she’ll also be providing translation services for websites, brochures, advertising and other marketing materials.
