Prometheus 6

There are two reasons American culture dominates the world. It is marketed relentlessly, and the number of the world's intellectual leaders that were educated here. And the latter increases the effectiveness of the former.

U.S. Slips in Attracting the World's Best Students
By SAM DILLON

American universities, which for half a century have attracted the world's best and brightest students with little effort, are suddenly facing intense competition as higher education undergoes rapid globalization.

The European Union, moving methodically to compete with American universities, is streamlining the continent's higher education system and offering American-style degree programs taught in English. Britain, Australia and New Zealand are aggressively recruiting foreign students, as are Asian centers like Taiwan and Hong Kong. And China, which has declared that transforming 100 universities into world-class research institutions is a national priority, is persuading top Chinese scholars to return home from American universities.

"What we're starting to see in terms of international students now having options outside the U.S. for high-quality education is just the tip of the iceberg," said David G. Payne, an executive director of the Educational Testing Service, which administers several tests taken by foreign students to gain admission to American universities. "Other countries are just starting to expand their capacity for offering graduate education. In the future, foreign students will have far greater opportunities."