The message doesn't appeal to the biggest market segment
Nate at Cincinnati Black Blog :
I normally discuss politics, government, public policy, and local issues on this blog, I don't talk about music. But this being Black History Month, I want to discuss the new single "I'm Black" by Styles P (whose real name is David Styles) and why you can't hear it on hip-hop/Black radio stations, including Radio One's WIZF ("The Wiz") and Clear Channel's WKFS ("Kiss FM"). (To be fair, Kiss FM isn't really a hip-hop station, it is a CHR/Pop station. That said, the distinction is almost meaningless as they have a ton of Black listeners and during some spans play just as much hip-hop music as The Wiz. Also, those stations across the country that are playing this single certainly aren't playing it in heavy rotation.)
I first heard "I'm Black" about two weeks ago while sitting in Phil Irby's Barbershop waiting to get my hair cut. On the song, Marsha from Floetry indeed flows:
So proud to be just who I am, so proud to say that I'm me.
So proud to be just who I am, so proud to be something...
So proud to say that I made it,
through all the struggle and the hatred,
and I'm not afraid to say it,
I'm BlackAnd throughout the song, Styles P is saying something that African Americans seem almost afraid to admit these day: I'M BLACK! The song is powerful without being preachy, and could be this generation's eqivalent to James Brown's "Say It Loud: I'm Black and I'm Proud." Sitting there in the barbership listening to the lyrics got me wondering who I was listening to? Without missing a beat the guy sitting next to me said, "come on Brother Nate, you know that's Styles P!" Well, I really didn't know, but I do now. Those of you who know of my fondness for talk radio might not believe this, but I listen to the music radio a lot. Why haven't I heard "I'm Black" on the radio?