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Security moms, NASCAR dads...Bush even makes up voters

Submitted by Prometheus 6 on September 30, 2004 - 7:43pm.
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'Security Mom' Bloc Proves Hard to Find
The Phenomenon May Be a Myth

By Richard Morin and Dan Balz
Washington Post Staff Writers
Friday, October 1, 2004; Page A05

First there were the soccer moms. Then there was Sept. 11, 2001, and now these white married women with children have been recast as "security moms" -- a voting group that some analysts broadly predict will exert unique influence in this year's presidential election.

Stories in recent weeks have hailed the distinctiveness and political importance of security moms. But like the now-discredited "NASCAR dads" swing group before them, there is little if any hard evidence that security moms will have a distinctive impact in this election -- or that they even exist as a distinct group, according to the latest Washington Post-ABC News poll and interviews with strategists from both parties.

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Do urban dwelling mothers res
Submitted by ptcruiser on October 2, 2004 - 12:35am.

Do urban dwelling mothers residing in high crime neighborhoods and who are justifiably afraid to allow their children to go to the local playground or sit on the front porch qualify as "security moms"? If not, why not because their children stand a greater chance of getting popped by a stray bullet than children living in the suburbs getting murdered by a foreign or domestic terrorist?

Can't you read? "Security mom
Submitted by Prometheus 6 on October 2, 2004 - 8:27am.

Can't you read? "Security moms" are white married women with children. They were quite specific.

You know what though? That's a condition that cries out for catchy jargon.

I posted at length about this
Submitted by James R MacLean on October 3, 2004 - 11:54pm.

I posted at length about this at HC.

The demographic appears to be one that the financial services sector is cultivating systematically through advertizing and quasi-advertizing ("grey-propaganda"). In fact, all of these so-called demographics are actually the creation of advertizing firm executives. They are created by stitching together a narrative which incorporates stereotypes and myths that TV viewers are expected to identify with: so, for example, people who like to percieve themselves as independent-minded are offered a narrative ("You many have to button down and be nice to your supervisor, but when you get off work, you're your own man, complete with H2...")